Webhalf a century ago marketing played a minor role in influencing business strategy.

Webmarketing was easy to understand and supplied human interest stories.

But philip kotler, a trained economist, understood that the growth rate of a company was affected.

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Webbeing a global marketing thought leader involves pioneering innovative marketing strategies and practices that resonate across diverse international markets.

Over time, marketing grew more sophisticated and scientific.

Thought-Leadership Marketing: How to Become an Industry Thought-Leader

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