Verkkothrough the lenses of cognitive processing, affection, and activation, we assess consumer behavior in the context of influencer influence on social.

Verkkothis study employed a constructivist qualitative methodology with a reflexive thematic analysis approach.

Verkkothe use of technology to resist or reinscribe existing power structures, through selfie curation, hashtag activism, or social media influencers is.

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It focused on synthesizing and analyzing literature from ebsco.

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